StoriesMeatBorsa story · October 2026
From the first call to the truck, faster.
MeatBorsa’s trading desk was the first company we helped. We optimized the internal apps it runs on and put our AI products to work in its day: from the first call to the truck, the documents and the payment.
- Company
- MeatBorsa’s trading desk
- Trades
- Fresh and frozen meat across Europe
- Started
- October 2025
- The work
- Internal apps and AI, with our products
What changed at the desk
- DealsSpread across chats, inboxes and spreadsheets.In one app, from the first call to the payment.
- DocumentsTyped again for every truck.Created from the order, then checked by AI before loading.
- TrucksBooked by phone and tracked by hand.Booked and tracked next to the order.
- PaymentsChased when someone had the time.Followed until paid. Reminders go out by themselves.
- QuestionsAnswered by digging through files.Asked in plain words. AI answers from the full order history.
Our AI products, at work at the desk
AI in the internal apps
Before a truck loads, the AI does the first check.
Every order needs a truck, documents and the right details on every line. The AI reads the order and tells the trader what’s missing, in plain words.
Order checkNot ready
No truck booked for this loading. No invoice, sales order or purchase order yet, and no documents attached. Origin, vet registration, batch number and storage temperature are missing on the fresh pork line. Book a carrier and create the documents today.
A real check from our internal apps, with the client’s details removed.
How we worked
- 01
Advise
We sat with the traders and followed orders from the first call to the payment.
- 02
Build
We optimized the internal apps for orders, documents, trucks and payments, and connected them.
- 03
Measure
With every order in one place, we see which ones are stuck, and why.
- 04
Improve
Then the AI: checks before loading, answers in plain words, and our AI products in the traders’ day.
Want this for your desk?
Book a call. We’ll tell you honestly what we’d change first.